A 3.5 inch by 2 inch business tool which is compact, efficient, low-tech, low-cost and keeps working for you long after it leaves your hand.
TIP #1 Avoid the template trap
Templates are tempting...They allow a business owner to get a nice, professional looking design without any design experience. So what's the problem? Everyone uses them! Are you like everyone else? Is your business just another cookie-cutter company devoid of any originality and uniqueness? That might be what your branding is saying to your clients if you don't have a unique, professional quality, well-crafted logo and marketing collateral.
Why is it a trap? If you pick a template design from a major on-line printer, you won't have access to that artwork to produce other marketing materials (brochures, banners, car magnets) unless you purchase it from them. Maybe you got a great deal on those business cards, but are you sure their other prices are competitive? Want to shop local? Want something they don't offer? Need it faster than they can provide? Too bad, you are trapped!
TIP #2 Include the essentials
TIP #3 Consider the goals
TIP #4 Make your card stand out
TIP #5 Remember your business card etiquette
Josh Weybright is owner of Graphic Sky Printing in Santa Fe New Mexico. When he's not making things look awesome on paper, he enjoys horseback riding with his family.